The more you can be seen by your customers and connect with them, the better for your business and for growth. Having an online presence with emails, blogs, and social media is important for the success of any business in the modern world. However, proceeding with caution to ensure that there are no potential legal issues is a must.
If you are unsure about how to use your digital platforms in the most effective way and without violating laws or facing legal disputes, the Los Angeles business attorney at the Leiva Law Firm can assist you.
Considerations for Businesses Using Social Media
The unique content you create for your business can be a powerful tool for furthering your operations and success. However, there are some legal considerations that you should be aware of as you use your social media platforms. These include:
- The Federal Trade Commission (FTC) has rules on the books that require a clear distinction between your social media content and content that is paid for by a sponsor. You must indicate which content is a paid promotion or an ad.
- When making social media posts, you might want to use videos or images, music, or other creative property. If you use media that is not your own, it is imperative that you have permission from the creator to do so. If you do not, you could face a copyright infringement lawsuit.
- Creating fun ads that poke fun at your competition or detailing a narrative about a particular person may seem like it works well for certain types of social media content. But, be aware of posting libel, slander, or mistruths. Doing so can result in a defamation suit against you. Sticking to evidence-based facts when making statements on social media is best.
- Influencers are everywhere. And for some businesses, contracting with one can bring about more awareness and revenue. Though, it is important that when entering into a contract with a social media influencer, the agreement is comprehensive in terms of what is expected of the influencer and what the obligations of the business are. This should include how and when an influencer is paid and how much payment will be distributed to them for the various tasks they complete. Keeping things detailed and easy to understand can help reduce the potential that misunderstandings will arise, leading to legal disputes.
- It can be advantageous to obtain guidance from an experienced attorney on how to use social media successfully in a lawful way to minimize the chances of legal issues coming about.
Speak to an Attorney at the Leiva Law Firm
Social media can be a potent tool for marketing one’s business and getting in front of more current and potential clients. There is the right way to use social media and the wrong way. Missteps with the use of social media can lead to costly and prolonged legal challenges.
The California business attorney at the Leiva Law Firm understands the nuances of social media use for businesses and can help you avert legal challenges. Call the Leiva Law Firm today to learn more and for assistance at (818) 519-4465. Initial consultations are free.
