It’s almost impossible to operate a business without a website, and then some businesses function solely on the web. While websites can be an asset for operations, assist in brand awareness, and boost sales, it is important that all businesses have website compliance. Violations of rules and regulations of the California Consumer Privacy Act (CCPA) can lead to costly litigation.
Businesses can benefit from consulting with an experienced business law firm to ensure their operations and website are in good legal standing. For assistance with this or help to deal with a lawsuit, the Los Angeles business attorney at the Leiva Law Firm offers experienced guidance and support.
Collecting Personal Information Legally
Your business’s website most likely collects some type of personal information. This is usually for marketing purposes. Still, it is essential to have a firm grasp on all the methods that are used to collect this data and know how the information is used and manipulated. A policy must be in place for how storing sensitive personal information on California residents is accomplished, and this policy must also address the destruction of such data. Your privacy policy should also include the length of time that you will keep such data and if you send data to third-party vendors. Once you have a process and policy in place, check it against the CCPA to ensure it is following the rules.
It is possible to sell personal information. If this is something your business does, then a clear option for consumers to opt out should be included on your website. While not required, having additional resources for consumers to utilize that protect their information can provide your business extra safeguards. Here, it can be beneficial to have a toll-free number consumers can call if they have questions about the collection of their information that also helps them ensure it is removed.
All of your employees should be adequately trained on the policies you put in place to protect California resident privacy. Also, training on what the CCPA is and means can be helpful too.
People take their personal information seriously, and they can feel highly offended if it is used improperly or if a company is deceitful with its practices. The CCPA allows consumers who have had their data mishandled the ability to take legal action against companies and sue them for damages.
Speak with an Attorney at Leiva Law Today
It is imperative that you have a comprehensive privacy policy and plan to ensure that your company complies with CCPA regulations. You must also make sure that your employees are well-trained and fully understand all policies and regulations. Failure to abide by the law’s terms can mean that a consumer may be entitled to financial compensation.
If you would like assistance setting up a privacy policy that is sound and in compliance with the CCPA, an attorney at Leiva Law can help. In the event that you are facing a legal suit that alleges you violated CCPA guidelines, the Leiva Law Firm can assist you with this as well. Call the Leiva Law Firm today to schedule a free consultation at (818) 519-4465.
